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Title:Understanding Media: The Extensions of Man
Format Type:Ebook
Author:
Publisher:Mit Press
ISBN:0262631598
ISBN 13:
Number of Pages:389
Category:Non fiction, Philosophy, Sociology, Technology, Communication, Theory, Science, Psychology, Journalism, Design

Understanding Media: The Extensions of Man by Marshall McLuhan, Lewis H. Lapham

PDF, EPUB, MOBI, TXT, DOC Understanding Media: The Extensions of Man This reissue of Understanding Media marks the thirtieth anniversary of Marshall McLuhan s classic expose on the state of the then emerging phenomenon of mass media Terms and phrases such as the global village and the medium is the message are now part of the lexicon and McLuhan s theories continue to challenge our sensibilities and our assumptions about how and what we communicate

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The Essential Mcluhan, Understanding Me: Lectures and Interviews, Understanding Media: The Extensions of Man, The Medium is the Massage, The Book of Probes, The Global Village: Transformations in World Life and Media in the 21st Century, The Gutenberg Galaxy: The Making of Typographic Man, Laws of Media: The New Science, The Mechanical Bride: Folklore of Industrial Man, War and Peace in the Global Village
Initiallly published in this text is regarded as a revolutionary work for its depiction of a planet made ever smaller by new technologies A mosaic of pointed insights and probes this text predicts a world without centres or boundaries It illustrates how the electronic information travelling around the globe at the speed of light has eroded the rules of the linnear literate world No longer can there be fixed positions or goals, This volume captures the most memorable and incisive of Marshall McLuhan s phrases Designed to emphasize the consistency of his thought and a clarity of concept they include Global Village The Medium is the Message and Obsolescence is the Moment of Superabundance, In the last twenty years of his life Marshall McLuhan published a series of books that established his reputation as a world renowned communications theorist and the pre eminent seer of the modern age It was McLuhan who made the distinction between hot and cool media And it was he who coined the phrases the medium is the message and the global village and popularized other memorable terms including feedback and iconic br br McLuhan was far more than a pithy phrasemaker however He foresaw the development of personal computers at a time when computers were huge unwieldy machines available only to institutions He anticipated the wide ranging effects of the Internet And he understood better than any of his contemporaries the transformations that would be wrought by digital technology in particular the globalization of communications and the instantaneous simultaneous nature of the new electric world In many ways we re still catching up to him forty years after the publication of i Understanding Media i br br In i Understanding Me i Stephanie McLuhan and David Staines have brought together nineteen previously unpublished lectures and interviews either by or with Marshall McLuhan They have in common the informality and accessibility of the spoken word In every case the text has been transcribed from the original audio film or videotape of McLuhan s actual appearances This is not what McLuhan wrote but what he said the spoken words of a surprisingly accessible public man He comes across as outrageous funny perplexing stimulating and provocative McLuhan will never seem quite the same again br br The foreword by Tom Wolfe provides a twenty first century perspective on McLuhan s life and work and co editor David Staines s insightful afterword offers a personal account of McLuhan as teacher and friend br br Lectures and interviews includeElectronic Revolution Revolutionary Effects of New Media Popular Mass Culture American Perspectives Technology the Media and Culture The Communications RevolutionCybernetics and Human Culture The Future of Man in the Electric Age The Medium Is the Massage Predicting Communication via the Internet The Marfleet Lectures Canada the Borderline Case Towards an Inclusive ConsciousnessFordham University First Lecture Open Mind Surgery TV News as a New Mythic Form The Future of the Book The End of the Work Ethic Art as Survival in the Electric Age Living at the Speed of Light What TV Does Best TV as a Debating Medium Violence as a Quest for Identity Man and Media, Extending the visionary early work of the late Marshall McLuhan The Global Village one of his last collaborative efforts applies that vision to today s worldwide integrated electronic network When McLuhan s groundbreaking Understanding Media was published in the media as we know it today did not exist But McLuhan s argument that the technological extensions of human consciousness were racing ahead of our ability to understand their consequences has never been more compelling And if the medium is the message as McLuhan maintained then the message is becoming almost impossible to decipher In The Global Village McLuhan and co author Bruce R Powers propose a detailed conceptual framework in terms of which the technological advances of the past two decades may be understood At the heart of their theory is the argument that today s users of technology are caught between two very different ways of perceiving the world On the one hand there is what they refer to as Visual Space the linear quantitative mode of perception that is characteristic of the Western world on the other hand there is Acoustic Space the holistic qualitative reasoning of the East The medium of print the authors argue fosters and preserves the perception of Visual Space but like television the technologies of the data base the communications satellite and the global media network are pushing their users towards the more dynamic many centered orientation of Acoustic Space The authors warn however that this movement towards Acoustic Space may not go smoothly Indeed McLuhan and Powers argue that with the advent of the global village the result of worldwide communications these two worldviews are slamming into each other at the speed of light asserting that the key to peace is to understand both these systems simultaneously Employing McLuhan s concept of the Tetrad a device for predicting the changes wrought by new technologie