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Title:Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
Format Type:Ebook
Author:Brian Carroll
Publisher:McGraw-Hill Companies
ISBN:0071458972
ISBN 13:
Number of Pages:218
Category:

Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI by Brian Carroll

PDF, EPUB, MOBI, TXT, DOC Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI i Lead Generation for the Complex Sale i arms you with a sophisticated multimodal approach to generating highly profitable leads Brian Carroll CEO of InTouch Incorporated and expert in lead generation solutions reveals key strategies that you can implement immediately to win new customers accelerate growth and improve your sales performance .

You ll start by defining your ideal leads and targeting your ideal customer Then you ll construct your lead generation plan a crucial step to staying ahead of your competition long term To help you put your plan into action Carroll guides you step by step to .

Align sales and marketing efforts to optimize the number of leads Use multiple lead generation vehicles including e mail referrals public relations speaking events webinars and more Create value for the prospective customer throughout the buying process Manage a large group of leads without feeling overwhelmed Identify and prioritize your best prospects Increase the percentage of leads who become profitable customers Avoid lulls in the sales cycle With i Lead Generation for the Complex Sale i you ll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources

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