eBook PDF / e-Pub The Material Child: Growing Up in Consumer Culture

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Title:The Material Child: Growing Up in Consumer Culture
Format Type:Ebook
Author:David Buckingham
Publisher:Polity Press
ISBN:0745647715
ISBN 13:
Number of Pages:261
Category:Humanities, Grad school, Sociology

The Material Child: Growing Up in Consumer Culture by David Buckingham

PDF, EPUB, MOBI, TXT, DOC The Material Child: Growing Up in Consumer Culture Children today are growing up in an increasingly commercialised world But should we see them as victims of manipulative marketing or as competent participants in consumer culture .

i The Material Child i provides a comprehensive critical overview of debates about children s changing engagement with the commercial market It moves from broad overviews of the theory and history of children s consumption to insightful case studies of key areas such as obesity sexualisation children s broadcasting and education .

In the process it challenges much of the received wisdom about the effects of advertising and marketing arguing for a more balanced account that locates children s consumption within a broader analysis of social relationships for example within the family and the peer group While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners it also rejects the easy celebration of consumption as an expression of children s power and autonomy .

Written by one of the leading international scholars in the field i The Material Child i will be of interest to students researchers and policy makers as well as parents teachers and others who work directly with children

Public Secrets: Eastenders and Its Audience, In Front of the Children: Screen Entertainment and Young Audiences, Youth, Identity, and Digital Media, Children Talking Television, Media Education: Literacy, Learning, and Contemporary Culture, The Material Child: Growing Up in Consumer Culture, Beyond Technology: Children's Learning in the Age of Digital Culture, Digital Generations: Children, Young People, and the New Media, After the Death of Childhood, Teaching Popular Culture: Beyond Radical Pedagogy (Media, Education and Culture