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Title:Convergence Culture: Where Old and New Media Collide
Format Type:Ebook
Author:
Publisher:New York University Press
ISBN:0814742815
ISBN 13:
Number of Pages:308
Category:Non fiction, Technology, Academic, Sociology, Cultural

Convergence Culture: Where Old and New Media Collide by Henry Jenkins

PDF, EPUB, MOBI, TXT, DOC Convergence Culture: Where Old and New Media Collide Convergence Culture maps a new territory where old and new media intersect where grassroots and corporate media collide where the power of the media producer and the power of the consumer interact in unpredictable ways .

Henry Jenkins one of America s most respected media analysts delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge He takes us into the secret world of Survivor Spoilers where avid internet users pool their knowledge to unearth the show s secrets before they are revealed on the air He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise He shows us how The Matrix has pushed transmedia storytelling to new levels creating a fictional world where consumers track down bits of the story across multiple media channels Jenkins argues that struggles over convergence will redefine the face of American popular culture Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets At the same time consumers envision a liberated public sphere free of network controls in a decentralized media environment Sometimes corporate and grassroots efforts reinforce each other creating closer more rewarding relations between media producers and consumers Sometimes these two forces are at war .

Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms He explains the cultural shift that is occurring as consumers fight for control across disparate channels changing the way we do business elect our leaders and educate our children

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Textual Poachers: Television Fans and Participatory Culture, Fans, Bloggers, and Gamers: Media Consumers in a Digital Age, Reading in a Participatory Culture: Remixing Moby-Dick in the English Classroom, Participatory Culture in a Networked Era: A Conversation on Youth, Learning, Commerce, and Politics, Confronting the Challenges of Participatory Culture: Media Education for the 21st Century, Convergence Culture: Where Old and New Media Collide, The Wow Climax: Tracing the Emotional Impact of Popular Culture, The Children's Culture Reader, Hop on Pop: The Politics and Pleasures of Popular Culture, Spreadable Media: Creating Value and Meaning in a Networked Culture (Postmillennial Pop)
Get a life William Shatner told em Star Trek em fans Yet as em strong Textual Poachers strong em argues fans already have a life a complex subculture which draws its resources from commercial culture while also reworking them to serve alternative interests Rejecting stereotypes of fans as cultural dupes social misfits and mindless consumers Jenkins represents media fans as active producers and skilled manipulators of program meanings as nomadic poachers constructing their own culture from borrowed materials as an alternative social community defined through its cultural preferences and consumption practices br br Written from an insider s perspective and providing vivid examples from fan artifacts em Textual Poachers em offers an ethnographic account of the media fan community its interpretive strategies its social institutions and cultural practices and its troubled relationship to the mass media and consumer capitalism Drawing on the work of Michel de Certau Jenkins shows how fans of em Star Trek em em Blake s em em The Professionals em em Beauty and the Beast em em Starsky and Hutch Alien Nation Twin Peaks em and other popular programs exploit these cultural materials as the basis for their stories songs videos and social interatctions br br Addressing both academics and fans Jenkins builds a powerful case for the richness of fan culture as a popular response to the mass media and as a challenge to the producers attempts to regulate textual meanings em strong Textual Poachers strong em guides readers through difficult questions about popular consumption genre gender sexuality and interpretation documenting practices and processes which test and challenge basic assumptions of contemporary media theory, Henry Jenkins at Authors Google video br br Henry Jenkins s pioneering work in the early s promoted the idea that fans are among the most active creative critically engaged and socially connected consumers of popular culture and that they represent the vanguard of a new relationship with mass media Though marginal and largely invisible to the general public at the time today media producers and advertisers not to mention researchers and fans take for granted the idea that the success of a media franchise depends on fan investments and participation br br Bringing together the highlights of a decade and a half of groundbreaking research into the cultural life of media consumers Fans Bloggers and Gamers takes readers from Jenkins s progressive early work defending fan culture against those who would marginalize or stigmatize it through to his more recent work combating moral panic and defending Goths and gamers in the wake of the Columbine shootings Starting with an interview on the current state of fan studies this volume maps the core theoretical and methodological issues in Fan Studies It goes on to chart the growth of participatory culture on the web take up blogging as perhaps the most powerful illustration of how consumer participation impacts mainstream media and debate the public policy implications surrounding participation and intellectual property, i Spreadable Media i maps fundamental changes taking place in our contemporary media environment a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content It contrasts stickiness aggregating attention in centralized places with spreadability dispersing content widely through both formal and informal networks some approved many unauthorized Stickiness has been the measure of success in the broadcast era and has been carried over to the online world but spreadability describes the ways content travels through social media br br Following up on the hugely influential i Convergence Culture Where Old and New Media Collide i this book challenges some of the prevailing metaphors and frameworks used to describe contemporary media from biological metaphors like memes and viral to the concept of Web and the popular notion of influencers i Spreadable Media i examines the nature of audience engagement the environment of participation the way appraisal creates value and the transnational flows at the heart of these phenomena It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from hearing to listening in corporate culture br br Drawing on examples from film music games comics television transmedia storytelling advertising and public relations industries among others from both the U S and around the world the authors illustrate the contours of our current media environment They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content Written for any and all of us who actively create and share media content i Spreadable Media i provides a clear understanding of how people are spreading ideas and the implications these activities have for business politics and everyday life, No description available